Even the best tools in the world will accomplish nothing without a skillful hunter and a defined target. A skillful hunter must posess:

• Motivation (I want to do it.)
• Knowledge and understanding of what the job is (I know how to do it.)
• Lack of insurmountable obstacles (I have a chance of success)

The BWise database will provide you with the names and titles of the key decision makers in your target market. You’ll get the demographic information that you need to identify where to spend your resources of time, talent and money. If you target the markets that we cover, you will receive the most accurate and complete business database available. We update the data daily from our ongoing research calls.

At the same time, we guarantee that the database will never reach 100% accuracy. We do not call every business every day. So what happens when you discover a data field with inaccurate information, or there’s a listing you cannot find?

Research on Demand
Acting as your personal research assistant, the BWise “Research on Demand” service provides you with what you need. Click on the icon  to indicate what information needs research or updating. Or call us. Per your request, we will re-research the firm and get back to you within 24 hours…often much quicker than that. Research on Demand serves as another way that Business Wise becomes your partner, in research, sales, marketing or new business development.

You’ll need a variety of tools to reach them by phone, in person, by mail or email

Pre-call Planning
Each BWise record contains demographic data on companies and on their key players. Web links to multiple sources for additional background information, allow you to call prepared to begin to build the bridge to a trusting relationship with future clients.

Successful sellers and marketers build trust through knowledge, expertise, and familiarity with their prospects. Top performers learn about the target markets of their clients and prospects. They learn how their services help their clients’ customers.

Busy or Effective
Most sales reps keep busy, but whether or not these reps remain effective requires additional skills and attention. Over the next 12 months, if a rep makes one call on any 2500 companies, they will likely keep busy. Yet 5 calls to the right decision makers in the right 500 firms uses the same number of hours and will more likely make you rich. 

The target market experts at Business Wise help you refine your focus and reach your best prospects repeatedly. The ubiquitous presence of voice mail and email forces sales reps to employ new and refined prospecting processes. Whether you approach your prospects in person; by phone; via postal mail, e-mail or in combination, BWise helps you save time and improve your effectiveness. 

Phone Scripts & Tips
See our white papers, How to Respond to a Live Hello from your Prospect and Never Cold Call Again! to learn valuable ideas on how to set appointments with key decision makers.

Referrals Close First
Most sales and marketing practitioners recognize good prospects instinctively. They rely on referrals for growth, and no lead ranks more popular than referrals for new business development. However, for accelerated growth, referrals alone seldom take sales to the next level.

To promote and increase referrals, give valuable referrals often Your best clients know people like themselves. Create a list of targeted prospects with key contacts and phone numbers with whom you want to do business. Keep that list with you and instead of simply asking for general referrals, show your clients the list. 

Then ask your client who they know on the list, and if they will give the prospect a call on your behalf. Ask if they’ll be a referral source for you. You can avoid spending hours on the web to create a handful of qualified leads. With Business Wise you’ll create your targeted list of prospects in minutes.

Networking
Read our White Paper Cherry Pick from Networking Events and decide if and how you want to use it as a business development tool. If you network without BWise, you’re probably simply socializing.